Guerrilla Marketing: Benefits of Guerrilla Marketing

Guerrilla marketing campaign is relatively cheaper than traditional methods of creating brand awareness. If one unique promotional event can reach a large audience, it can draw more positive attention than a sustained advertising campaign. The success of a guerrilla campaign depends on the public and traditional media keeping the buzz created by a single promotional event alive long after their completion. Overall, an effective guerrilla marketing campaign will end up saving your business a lot of money in the long run, and every dollar saved is a dollar made.

Increase Brand Awareness

One of the reasons that make guerrilla marketing so effective is that it bombards consumers with the company's message while they are vulnerable and least expects that. The main objective is to be super creative and create an interaction that the customer will not forget. For example, a hair salon might hire college students to hand out flyers at a local shopping mall. Think about it. Would you forget the name of a hair salon after being handed a flyer by a guy with a purple Mohawk?

Low Cost

Another positive aspect of Guerilla Marketing is that it is low cost. Traditional marketing approaches advertisements or campaigns can be very costly. Each year, companies spend billions of dollars on commercials, print ads, internet campaigns, billboards, and radio broadcasts. For starting entrepreneurs money is a precious resource. Therefore to save money but at the same time make an impression with less Guerilla Marketing is best commercial tool to use. Typically, you will only need to pay for the workers who run the campaign and basic marketing materials such as flyers. This gives small businesses to opportunity to easily reach thousands of customers for a few hundred dollars.

Few examples on brand awareness of Guerrilla marketing by several companies.