Non-profit organizations also use Guerrilla marketing campaign.

World biggest non-profit organization such as Unicef and Greenpeace also join the trend of using Guerrilla marketing tactics to promote their messages. Both companies’ uses creative pictures and words to delivered their messages to its audience.

Unicef:

We all know water is very important for our body. Doctors always recommend to drink at lease, “eight glasses of water a day.” Having access to clean water in the developed countries is easy. But, according to UNICEF, nearly 900 million people worldwide lacks access to clean drinking water. Almost half of them are children and everyday almost 4,100 children die of water-related diseases.

UNICEF created an interesting guerrilla marketing campaign in the developed world to let audience know the existing issues that, not everyone have access to clean drinkable water. The result was a huge success.

Greenpeace created also an interesting guerrilla marketing, to let its target group experience the campaign. Imagine you are walking on the street, a nice shinny day, and maybe you are with your friends or your kids. There are many people around you. Suddenly everyone collapses on the ground. They look as if they are dead, but you are still standing, seemingly okay. How do you feel? What do you do?

Greenpeace of Switzerland’s launch a campaign against the nuclear plants. A scary flash mod emulation exploded as if a nuclear cloud spread over the country. The result was very successful, on the YouTube, ‘The Zoning Plan,’ was viewed over 770,000 times since it was uploaded to YouTube on May 25, 2010.

The video is available at the bottom.

Greenpeace