Guerrilla marketing is defined as a marketing concept in which an organization uses unconventional interaction to promote a product or service.
The name ‘Guerrilla marketing’ is derived from the Spanish word guerrilla that is used to describe a small group of fighters that effectively fights a big army.
This concept of marketing differs from the conventional marketing since it is focused to generate a lot of attention in a short period of time.
The costs of Guerrilla marketing are often a small percentage of the conventional expensive marketing campaigns. The unconventional design of guerrilla marketing can result in actions that are prohibited by law and could damage the image of an organization.
